Bookish Celebrity - Viggo Mortensen
Not only is he well-known for the role he played in one of the most successful literary film adaptations of all time, The Lord of the Rings trilogy, but he owns his own publishing company. Mortensen founded Perceval Press in 2002, and it specializes in books of art, critical writing, and poetry.
I think that was mainly because he is a poet, himself, and wanted to provide another venue for the form
